Orange City Council has approved a support program to give-away 1000 ‘Think Orange Region’, $50 EFTPOS shopping cards to help boost businesses affected by the pandemic.
The $50,000 funding boost builds on the successful ‘Retail Recovery’ program launched in 2020.
The ‘Shop Orange’ card has been rebranded as the ‘Think Orange Region Shopping Card’. The EFTPOS gift card works like any other gift card or voucher-based system and can now be spent at more than 100 participating businesses in the Orange region.
Orange Mayor Reg Kidd said this latest initiative comes on the heels of a string of measures aimed at supporting local retailers stay in business.
“Many local businesses are doing it tough at present and while some aspects of that are unavoidable, I’m pleased Council is doing what it can to help support businesses now,” Cr Reg Kidd said.
The other economic strategies being delivered by Council include:
- Spending $100,000 to help CBD retailers without a website to make a start online.
- Partnering with the Orange Business Chamber to support the ‘Shop local this Christmas’ campaign with a social, TV and print campaign.
- Staging indoor and outdoor music concerts in venues around the CBD.
- Planning Christmas markets in McNamara Street to celebrate the completion of local street and car park upgrades.
- Installing Christmas decorations in the CBD, to boost the impact of new Summer Street lighting.
- Supporting the Orange Youth Action Council’s ‘Elf on the Shelf’ promotion.
“Some of these strategies, like the FutureCity CBD upgrade are about the long term, but that doesn’t mean we can’t also work on some short-term solutions that will be felt in the coming months,” Cr Kidd said.
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Orange City Council’s Employment and Economic Development Committee chair, Cr Tony Mileto said the shopping card campaign had proved successful in the past.
“We found last time that when someone uses one of these cards at a local store, they added some dollars of their own to buy something worth more than fifty dollars,” Cr Tony Mileto said.
“$50,000 is only a fraction of the revenue that’s spent at local stores in a year, but it all helps. It might be the factor that will prompt someone to shop online or make their first visit to a local store after the lockdown.”
Businesses that have an EFTPOS facility can register their business on the Think Orange website and be able to accept Think Orange Shopping Cards. Council staff will then be in touch to finalise EFTPOS arrangements.